Bliss Optical – Privacy Policy

Bliss Optical (“Company”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase.

By using our website or purchasing our products, you agree to the terms described in this Privacy Policy.

1. Information We Collect

We may collect the following information from you:

1.1 Personal Information

  • Full Name
  • Phone Number
  • Email Address
  • Billing Address
  • Prescription Details (only if voluntarily submitted for lenses)
  • Order Details

1.2 Payment Information

When you make an online payment, we do not store or access your debit/credit card details.
All payments are processed securely through our third-party payment gateway.

1.3 Automatically Collected Information

  • IP Address
  • Browser Type
  • Device Information
  • Pages Viewed
  • Cookies & Tracking Data

2. How We Use Your Information

Your information is used only for:

  • Processing and managing your online orders
  • Contacting you regarding your purchase
  • Preparing products for in-store pickup
  • Improving website performance and user experience
  • Providing customer support
  • Sending order confirmations or updates

We do not sell, rent, or share your personal information with any third party for marketing purposes.

3. Order, Pickup & Delivery Policy

  • We currently do not provide home delivery services.
  • Customers must visit the Bliss Optical store to collect their purchased sunglasses, frames, or products.
  • Online orders are confirmed only after successful payment.
  • Pickup time & instructions will be shared via SMS or Email.

4. Payment & Security

  • All online payments are handled by secure, PCI-DSS compliant payment gateways.
  • We never store credit/debit card numbers, CVV, or sensitive bank information.
  • SSL encryption is used to protect all sensitive transactions on our website.

5. Data Protection & Storage

  • We use secure servers and industry-standard security practices.
  • Customer data is stored only as long as necessary for order processing and legal requirements.
  • We protect your data from unauthorized access, modification, or disclosure.

6. Sharing of Information

We may share your information only with:

  • Payment gateway providers
  • IT service providers
  • Legal authorities (if required by law)

We ensure all partners follow strict privacy and security rules.

7. Cookies Policy

Our website may use cookies to:

  • Improve user experience
  • Understand website usage
  • Remember your preferences

You can disable cookies in your browser settings.

8. Your Rights

You have the right to:

  • Request access to your data
  • Request correction of incorrect information
  • Request deletion of your personal data
  • Opt out of marketing communication

To exercise these rights, contact us using the details below.

9. Third-Party Links

Our website may contain links to external sites (social media, map location, etc.).
We are not responsible for their content or privacy policies.

10. Changes to This Privacy Policy

We may update this policy from time to time.
Revised versions will be posted on this page with the updated date.

11. Contact Information

If you have any questions regarding this Privacy Policy, please contact us:

Bliss Optical
Shop no.2, Sameer Apartment, Dr. Yagnik Road,
Opp. Vaishali, Rajkot, Gujarat – 360001
📞 +91 90337 77736
📧 info@blissoptical.in